Travis Scott is a celebrated American hip-hop artist recognized for his impressive wordplay and mind-bending music. In addition to his skills as a rapper, he also stands out as a record producer, songwriter, and surprisingly an adept singer. While Scott creates his own music, he is renowned for producing exceptional tracks for top-tier artists such as Kanye West, Rihanna, Madonna, and Drake.

Concerning his financial standing, Travis Scott’s net worth is around $70 million, positioning him among the world’s most prosperous rappers.

So, how did he amass this fortune? Here’s a comprehensive and enlightening narrative about everything you should know about this rapper who gained significant attention due to a regrettable event at one of his highly-praised festivals. Stick around for more intriguing details.

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Travis Scott’s Formative Years

Born Jacques Berman Webster II, Travis Scott came into the world on April 30, 1991, in Houston, Texas. Left under his grandmother’s care in South Park, Houston by his parents, he was later reunited with them in Missouri City.

Scott attended Elkins High School and graduated in 2008, demonstrating his musical talent through theatre. He later joined the University of Texas (San Antonio), but left two years later to follow his passion for music.

Travis Scott’s Musical Journey

Travis Scott’s hip-hop career took off after he left school at 16 with the release of an unnamed first EP in 2008, a joint project with his friend, Chris Holloway. However, disagreements led to the duo parting ways.

Scott subsequently formed another rap group with ex-classmates and went on to release several joint albums between 2009 and 2012. Being largely unnoticed, Travis Scott decided to seek new opportunities.

In pursuit of his solo career, he relocated to L.A. However, his plans in Los Angeles didn’t pan out primarily because of insufficient financial support from family or friends.

As a result, he returned to his parent’s home in Missouri City, but was unfortunately evicted after some time. He then returned to LA for the second time to chase his career dream, where a friend offered him shelter to help kickstart his stagnant career.

Interestingly, his major breakthrough came when T.I (American rapper) heard one of his records, Lights, in 2012. T.I. reached out to Travis Scott via a representative, sparking off a fruitful working partnership between them.

Scott was subsequently signed to the Epic Records label and secured a publishing deal with Kanye West’s Good Music.

Career Ascendancy

Travis Scott unveiled his first (official) mixtape album titled Owl Pharaoh in May 2013. Just a year after the mixtape’s release under the Grand Hustle record label, he announced he was working on another project – a studio album.

The album, ‘Rodeo,’ achieved commercial success, selling millions of copies in the US. Travis Scott embarked on a US tour to promote his album, selling out arenas in major cities as the primary act.

In 2015, Travis Scott worked on two albums, Rodeo and Birds in the Trap Sing (second studio album), which both featured collaborations with famous artists like Kanye West, and Justin Bieber, among others. Scott partnered with Universal Music Publishing Group to reach a broader audience.

Upon its release, Rodeo debuted at number one on the US Billboard Rap Album chart.

Astroworld, Travis Scott’s third studio album, was released in August 2018. The album became a global sensation, with hit singles such as ‘sicko mode’ and ‘Astroworld’.

The unparalleled success of the album became a milestone in his music career. His profile soared even more when he was announced as a guest performer at the Super Bowl Halftime Show in 2018.

In 2019, Travis Scott announced the release of a documentary titled ‘Look Mom I can fly’ on Netflix. The feature film was designed to give his dedicated fans a firsthand look into his musical journey, including the challenges he encountered along the way.

Travis Scott also produces music for many other superstars in the industry.

Navigating the Pandemic

With the global pandemic in 2020, Travis took to online shows and performances in collaboration with Fortnite. He released several hits, making him the first rap artist to have three #1 songs on the Billboard chart in the same year.

In the following year, he released tracks like ‘Escape Plan’, ‘Goosebumps’, and several collaborations.

A fourth studio album, ‘Utopia’, was rumoured to be in the works with the release of two singles from the album. Scott’s return to live performances took place in 2021 during the third annual Astroworld Fest after cancellations in the previous year.

He also had a cameo in a movie titled Gully, where he played a store owner in 2021.

Astroworld Festival Disaster

Travis Scott faced several lawsuits following a disastrous event that occurred in November 2021 during the 50,000 people Astroworld Festival concert. Evidence suggests there was negligence by security when the crisis began.

Critics faulted Travis for continuing his performance instead of stopping his show to prevent or mitigate any injuries or casualties.

Regrettably, 21 people died from injuries sustained that night, while hundreds were gravely injured during the uncontrollable crowd stampede. Since that incident, Travis Scott has reportedly reached settlements with families who lost loved ones at the Astroworld event.

Travis Scott’s Business Enterprises

On average, Travis Scott earns over $10 million per year solely from his music. Besides music, he is also a savvy businessman with several ventures earning him millions on the side.

Below is a compilation of business ventures and eye-opening endorsement deals Scott has secured over the years.

Music Label

In the year 2017, Travis Scott ventured into the music business world by inaugurating his music label, Cactus Jack Records. Since its inception, the label has facilitated various artists’ journeys, launching their careers. At present, Cactus Jack Records takes pride in a host of notable artists such as Don Toliver, Sheck Wes, and SoFaygo. The label has successfully released a total of six albums along with a compilation album. An estimate of the label’s net worth in 2023 points towards an impressive $29 million.

Live Performances

The Astroworld festival, an annual music extravaganza organized by Travis Scott, has been a significant revenue generator for him. Tragic events in the recent past aside, reliable estimates suggest that Travis grossed over $65 million from the 2021 Astroworld tour alone.

Entry to the festival ranged from $70 to $1000 and above, depending upon the VIP privileges opted for. Attendees reveled in performances from a rich and diverse lineup of guest artists from across the United States.

In 2019, Travis Scott reportedly amassed over $50 million solely from concerts and shows. The following year, he netted around $40 million from the Astroworld Festival, ranking him amongst the highest earners of 2020.

Additionally, he has toured with high-profile artists beyond his music genre. In 2016, he shared the stage with Rihanna during her Anti World Tour and later joined Kendrick Lamar on the Damn Tour.

Fashion Collaborations

In addition to his musical endeavors, Travis Scott has also engaged in fruitful collaborations with eminent fashion brands, notably Nike and Dior.

In April 2020, Travis Scott and Nike announced their partnership and launched their first footwear line, the Cactus Jack Air Jordan 1. The deal, estimated to bring in around $10 million annually for Travis, also includes other perks.

Not long after inking the deal with Nike, they announced the Travis Scott x Air Jordan 1, their first designer sneaker. The latest offering from the partnership is the Air Jordan 4 Retro, available at all major retailers.

Scott also joined forces with Saint Laurent for their spring and summer collection campaign in 2019.

In 2020, Scott reportedly pocketed around $20 million from his Fortnite appearance, although the company later distanced itself from the rapper following the unfortunate events at Astroworld and other legal issues.

Fast Food Partnership: Travis x McDonald’s

In 2020, Scott forged a partnership with fast-food giant MacDonald’s, a deal that was expected to boost his fortune by $20 million. As part of the deal, MacDonald’s unveiled a special meal named after him, “The Travis Scott”.

This marked the second time the famed fast-food chain named a meal after a celebrity. Reports indicated that the cheeseburger was a hot-selling item at almost every restaurant it was served in.

Travis Scott and MacDonald’s also partnered with Cactus Jack to produce merchandise items like bags and pillows. This collaboration significantly boosted sales among the younger demographic, particularly those under 34.

Big corporations are increasingly leveraging entertainers like Travis Scott to engage with this demographic, a strategy that has proven successful on numerous occasions.

Real Estate and Car Collection

With a net worth like Travis Scott’s, he enjoys a lavish lifestyle, which includes a rich portfolio of properties and a stunning collection of cars.

In 2019, Scott acquired a $14 million apartment in his hometown of Houston. The following year, he spent a whopping $23.5 million on a house in Brentwood. Despite parting ways with ex-wife Kylie Jenner, they co-own a Beverly Hills property, initially purchased for $13.45 million, now up for sale at $22 million.

Scott’s garage boasts a range of high-end cars, estimated to be worth over $13 million. The crown jewel of his collection is believed to be a $5.5 million Bugatti Veyron.

Philanthropy: Cactus Jack Foundation

Travis Scott contributes to his community through his foundation, established in November 2020. The foundation aims to empower young individuals by providing education and creative resources to enhance their lives.

Scott personally donated over $1 million in 2022 to fund the education of over a thousand students graduating from HBCU College. On one occasion, he was seen distributing toys to children in his hometown, Houston.

Awards and Recognition

To date, Travis Scott has released four studio albums and two mixtapes: Rodeo, Birds in the Trap Sing McKnight, Astroworld, Utopia, Owl Pharaoh, and Days Before Rodeo, respectively.

Scott’s unique musical style has garnered global recognition, earning him several prestigious awards and nominations. His album, Astroworld, stands out as his most successful work, racking up numerous nominations and awards.

Personal Life

Travis Scott and Kylie Jenner began dating in 2017, and in December 2018, they welcomed their daughter, Stormi Webster. The couple reportedly ended their relationship amicably. It is noteworthy that Kylie Jenner’s net worth, standing over $600 million, is nearly ten times that of Travis Scott.

Conclusion

Travis Scott’s story is a testament to resilience and determination, rising from humble beginnings to a position of prominence in the music industry. As of 2023, his estimated net worth stands at $70 million, up from $17 million just five years ago. However, in the grand scheme of things, his net worth pales in comparison to the world’s wealthiest rapper, Jay Z, boasting a net worth of over $2.5 billion.

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